German sportswear brand Adidas has unveiled its first Virtual Footwear Wall at its Oxford Street flagship store.
The launch of the wall, which went live on Sunday October 30, comes just before the launch of Adidas’ adiZero F50 miCoach football boots on November 14, allowing customers to pre-order the footwear.
The installation uses a touch-screen and precision real-time 3D rendered products allowing customers to select footwear on a virtual shelf.
The wall is fully interactive allowing customers to rotate the football boot to look at the product from multiple angles, zoom in to see the finest detail and get additional product information as well as watching supporting video material.
Shoppers can complete their pre-order registration of the new boots by using a tablet manned by a sales assistant, arranging delivery to their home, or picking up their chosen product at the checkout at launch on November 14
The installation of the virtual wall means Adidas joins other retailers, such as Ocado and Tesco who have also used virtual walls or shop windows in their stores allowing customers to order products.