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Adidas signs Pharrell Williams for long-term partnership

Adidas has announced a long-term partnership with Oscar and Grammy-nominated musician Pharrell Williams.

The collaboration, called Adidas Originals X Pharrell Williams, is set to launch for summer 14, although further details are yet to be released. Textile company Bionic Yarn (for whom Williams is the brand ambassador and an investor), which specialises in yarns made from plastic debrisf found in the ocean, will be used in some of the product.

Watch this space for more details when we have them.

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