Ethical fashion website Adili plans to drive sales of its own-label product, after appointing Caroline Gitsham as product director as part of a wider boardroom shake-up.
Adili chief executive Adam Smith said Gitsham would help drive sales of Ascension, the ethical brand it bought last year, and its Adili own brand, which launches next week.
Smith said: “Own label accounts for about 10% of sales. We want to grow this to more than a third.”
Gitsham, who has worked in buying and merchandising at casualwear chain Gap and fashion-to-homeware retailer Laura Ashley, will join the executive board at a later date.
Quentin Griffiths, the etail entrepreneur who co-founded Adili, has resigned as a director of the company. He remains a shareholder.
Sim Scavazza, who was part-time creative director, has stepped down from her executive role to become a non-executive director. Part-time finance director and co-founder Christopher Powles will also become a non-executive director.
Mark Swire, financial controller since December 2006, has been made finance director, replacing Powles.
Sales at Adili rose by 78% to £249,825 for the six months to October 31, but pre-tax losses reached £901,000, up from £631,072, over the same period last year.