The iconic Alexander McQueen label has continued to see sales grow a year on from the untimely death of designer Lee Alexander McQueen.
Adam Kelly, buying manager designer, formalwear and accessories at Selfridges, said: “[Alexander McQueen] continues to go from strength to strength.”
He said the menswear range had performed particularly well with suits and shirts key pieces. “The collection has changed slightly, not in a negative way but it has a slightly different feel, a slightly different handwriting but still the same values that the Alexander McQueen brand has instilled. It’s just a little bit softer in places,” said Kelly.
Alexander McQueen creative director Sarah Burton was appointed to the role in the months following the tragic death of the label’s creative force on February 11, 2010. The label’s owner Gucci Group, part of the French luxury goods giant PPR, vowed in the days following his passing to drive the label forward after calls by the industry for it to be supported and continued.
Bridget Cosgrave, head buyer at designer indie Matches, said there was an “enormous surge” in sales after McQueen’s death with a broad array of customers from die-hard McQueen fans to costume specialists wanting a piece of memorabilia.
Cosgrave added: “Spring 11 has kicked off really well. We loved what Sarah [Burton] had done, it’s truly in the spirit of McQueen but moving it on…. The collection is still appealing to the women it appealed to before, but if anything it’s now slightly more softer and slightly more feminine.”
James Nuttall, marketing manager at premium etailer Oki-Ni said: “Although it was obviously hugely sad, it’s a testament to the strength of the McQueen brand and aesthetic that the collections and sales have still been strong. A very talented team remain, and have kept true to the clear vision that had been built, and their fanbase has responded positively.”
In October last year the label resumed full control of its younger diffusion line McQ. Sales of McQ picked up by around 25% year- on-year after McQueen’s death said Hayley Burr, buyer at premium indie Eleven in Sunderland. “People were coming in saying ‘Is that McQ?’, when they’d never heard of the brand before.”
To read Drapers’ tribute to Lee Alexander McQueen written at the time of his death click here.