Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Millions of consumers victims of online identity theft, Deloitte research shows

Nearly 4.6 million UK consumers have had their personal details stolen and their bank accounts used to buy goods or services online, according to new research.

The report from business advisory firm Deloitte, which surveyed 2,000 people to measure their awareness of cyber security, found that less than half of consumers trust companies to tell the truth about the quality of their data security procedures.

A further 88% of those surveyed said it’s the responsibility of the companies who collect their data to keep it secure and protect them from fraud.

While two-thirds of consumers said they were more likely to use companies that went out of their way to show customers they kept their information safe.

Chris Gaines, partner in Deloitte’s enterprise risk services practice, said: “People are doing more and more online, and as consumers’ digital activities expand, so does their data footprint.

“There is an opportunity for companies to gain a competitive advantage if they can show customers their information will be safe. Customers expect businesses to protect their personal information and are ready to shop elsewhere if these expectations are not met.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.