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Amazon considers Asos acquisition

Online giant Amazon is reported to be looking at acquiring etailer Asos in a move aimed at boosting its fashion offer.

Amazon boss Jeff Bezos is understood to have met with Nick Robertson, the founder of Asos, in Seattle, according to The Sunday Telegraph.

The newspaper also suggests that the online department store took a look at Asos’s books earlier in the year. Meanwhile, earlier this month Brian McBride, the former chief executive of Amazon UK, joined the Asos board as chairman.

The speculation comes as it is also reported that Asos is set to post a “surge in profits” when it reveals its pro forma full year results for the five months to the end of August on Thursday (October 25).

According to The Daily Mail , it will also finally reveal its strategy for growth in the Far East. It is understood to have been talking to potential partners about launching a website in the region.

In the past, Asos has said that a move into China was “a question of when not if.”

In its full year results to March 31 2011, Asos’s pre-tax profits before exceptionals increased by 43% to £40.9m and group revenue soared 46% to £495m.

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