Jasper Garvida is one of those designers who is kind and gracious. You know he’s going to be around a long time. I recently styled his lookbook, video and his show at On¦Off during London Fashion Week, and had a chance to interview him afterwards:
Tell us about your fashion background.
JG - I established the Jasper Garvida Label in 2008 and had an opportunity to exhibit my first independent collection at On¦Off during London Fashion Week in February 2009. On graduating from Central Saint Martins in 2004 I was snapped up by the couture label Michiko Koshino and became head designer for two seasons. Then I moved to the High Street, designing for brands such as Wallis, Miss Selfridge and Monsoon. The discipline of designing for an everyday consumer enabled me to further understand, from a designers’ perspective, exactly what women want.
What doors would you say winning Project Catwalk has opened up for you?
JG -After winning Project Catwalk, I decided to set up my own label. This was immense moment for me as had always been a dream. Project Catwalk gave me that confidence to strike out on my own and for my creativity to flourish on its own terms.
What brands does the Jasper Garvida brand sit well against?
JG -Currently, I see the brand sitting next to other contemporary up-and-coming luxury womenswear designers such as William Tempest and Peter Pilotto. In the long term, I hope that our focus on quality and attention to detail will place us alongside international brands such as Missoni.
You’ve recently showed at On¦Off – how was this for you?
JG -The Spring/Summer 2010 show was exhilarating! It was my first show at London Fashion Week, which meant I really felt the pressure but rather than letting this get to me, it just spurred me on to achieve my best. It was a very busy morning but the show went off seamlessly and afterwards I just felt an overwhelming sense of accomplishment and emotion. It really was the product of a winning team from the stylist to our sponsor, Miele, and the help of On¦Off.
Where is your production done?
JG -We have production done in the UK and Asia.
Which celebrities have you dressed? Who would you like to see wearing your clothes?
JG -I have worked with celebrities such as Liz Hurley, Sophie Dahl, Sophie Ellis Bexter and Lady Shakira Caine. My designs have also recently been seen on the Sugababes and other celebrities, including Jade Ewen, Shingai Shoniwa of the Noisettes, actress Amy Manson, and Kristina Rihanoff of Strictly Come Dancing.
The woman I see wearing my clothes is in charge of her own destiny; she is strong, intelligent and knows how to have fun. If I could dress anyone, I would love to have the opportunity to work with Eva Green. I adore her bold sense of style and the way she makes her clothes her own with a powerful presence.
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