MD of search marketing agency McGarry Fashion that has worked with clients such as Hunter Boots and GANT. SEM career began back in 2003 and have worked with many high street brands. Connect with me on Linkedin: https://www.linkedin.com/in/mcgarryandrew/
Comment on: Brands pull stock from House of Fraser
Can HoF's brand credibility survive if they don't pay suppliers? There must be several luxury brands already thinking about parting ways.
Comment on: Profits jump at Hugo Boss UK
If you walk into a Hugo Boss UK store and buy something, and they create a customer account for you, that doesn't exist when you use their website as it's still two separate systems. Or at least it still was the last time I asked about it.
I've always found their in-store staff to be brilliant. The ecom side of things still has issues to solve.
The retail industry just had one of the toughest Q1s ever.
It would require a lot of guts to invest in voice search right now at a time when short-term thinking is making decisions.
That said, voysis.com are doing interesting work and worth checking out.
Plus fashionfixdaily.com have their Alexa voice skill at https://www.amazon.co.uk/Sitewards-GmbH-Fashion-Fix-Daily/dp/B074264PZ1/
Attribution is the new 'year of mobile'. Your in-house team needs to be skilled in this or else you leave your brand at the mercy of handing over everything to an agency and hoping everything will be ok.
Ecom Directors and managers not qualified in Google Analytics (or the alt vendor options) have only themselves to blame.
What's YOUR most profitable user journey? Or are you still looking at last click only metrics while your rivals race past...