Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Apricot unveils new store concept in Bluewater

Young fashion womenswear brand Apricot will open a new concept store in Bluewater shopping centre in Kent today (December 5).

According to Apricot managing director Philip Chaimo, the new 2,600 sq ft store has a “living room” feel to it, featuring rose-gold fixtures and fittings.

Chaimo said the concept would be rolled out to all of Apricot’s 12 standalone stores within a year, as well as the forthcoming 3,500 sq ft Milton Keynes branch in March.

It has been over two years since the brand last updated its standalone stores with a new concept.

“[Bluewater] is a really good location for us,” he said. “We are located upstairs close to lots of other fashion retailers including River Island.”

Some elements of the new store format will be incorporated into the brand’s larger format concessions.

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.