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Aquascutum: a look at what YGM Trading has bought

Aquascutum has been bought out of administration - for an undisclosed amount - by its Asian brand owner, YGM Trading.

YGM already has a firm hand in Aquscutum. It bought the brand in 42 countries in Asia at the same time that former Aquascutum UK business owner Harold Tillman bought the brand in the UK in 2009. So, what’s ripe for picking here in the UK?


Number of stores

3 freestanding stores: Canary Wharf, Westfield and Windsor

26 concessions (10 of which are international: 9 in Spain and 1 in Canada)

8 freestanding outlet stores

9 small departments within Jaeger stores


Number of head office staff/total staff

39 head office staff


Licensing/brand ownership

Aquascutum Asia is owned by YGM Trading

Ittierre S.p.A. holds the license for mainland Europe through to the Middle East

TPD Luxury Solutions hold the license for Aquascutum Golf

Aqueodesign holds the license for Aquascutum umbrellas


Overseas operations

10 of international concessions: 9 in Spain at ECI and 1 in Canada at Ogilvy

Aquascutum is sold on a wholesale basis globally including: Europe, the US, Canada and Asia



Aquascutum’s heritage is rooted in excellent British tailoring and delivers an understated, British elegance. Fine craftsmanship, luxurious tailoring and attention to detail helped create a British brand


Price points

Collection (as shown internationally at London Fashion Week)

Dresses range from £850

Jackets from £600

Coats from at £950

London (womenswear and menswear)

Dresses range from £300

Jackets from £250

Coats start at £550

Rainwear ranges from £300

Limited (menswear)

Shirts range from £95

Jackets from £650

Coats range from £700

Rainwear ranges from £650


Women’s bags from £150

Men’s bags from £225

Small leathers from £45

Scarves from £65


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