Arcadia Group is to launch five new iPad apps for its Topman, Burton, Dorothy Perkins, Evans and Wallis fascias.
The apps, which have been developed by specialist Red Ant, will be available by May, followed by Android versions later in the summer.
Customers can access the retailer apps in both online and offline mode, so that they can browse products even when they have no internet connection.
They can purchase products, find items in a nearby store or add them to a wish list. Users can also scan barcodes to find products in store or have products delivered into store through Arcadia’s click-and-collect service.
Henry Firth, group customer experience manager, said: “Given the huge rise in customers using different devices, developing our mobile and tablet channels is a key focus for Arcadia.”
Arcadia’s mobile and tablet sales revenue has grown by 250% year-on-year, accounting for one third of all online visits and a quarter of online revenue across the Arcadia group.
Arcadia’s range of iPhone apps totalled more than £3m in sales over the Christmas period alone.