Last week I interviewedeCommera’s Michael Rosswho pointed out that many retailers suffer from ‘post traumatic platform selection stress’; something I am sure many of you have experienced.
Unfortunately for some retailers it’s a stress that lasts for the duration of a working relationship.
As platform providers often assert that retailers expect too much, and are habitually unrealistic in their expectations, retailers can claim platform providers overpromise (to secure a sale) and under deliver.
Is it possible for platform providers to have lasting harmonious relationships with retailers? Or will it continue to be the norm for retailers to make the best of what they have until they’re able to make a move?
As retailers are rarely in a financial position to change platforms they’ll often implement solutions to lessen their ongoing reliance on platform providers. 10CMS is an example of this.
10CMS is a merchandising tool which allows retailers to use Flash technology sans development time from platform providers; something which works for all parties. It makes free development resources, to concentrate on new projects, and gives retailers more control of how content appears on their websites.
Retailers constantly have to look at ways to improve their websites to drive conversions and increase basket values. So it’s no surprise that when improvements are identified they’re seen as urgent. And with everything being urgent platform providers can find themselves feeling tasked with the impossible.
Maybe we’ll be seeing more solutions like 10CMS implemented, and perhaps platform providers will offer retailers, who have the necessary in house IT expertise, greater access to their back ends?
So, what do you think is the key to managing platform/retailer relations? (You might want to make sure you add your comment anonymously!)
Visit my website The Online Fashion Agency