Iconic 60s womenswear fashion brand Ariella is planning a global push after it won a trademark battle to use its name in 32 countries abroad.
The rights to the Ariella name had been owned in 32 countries including Japan, Russia, Denmark, Canada and Germany by German swimwear maker Universal Textiles which went into liquidation two years ago.
Earlier this month Ariella agreed a deal with Universal Textiles new owners Betti Holdings of Slovenia for a six figure sum. The deal now allows Ariella to use its name on all exported garments.
Prior to the trademark agreement Ariella had to change the labels of all of its eveningwear to Aristos for the purposes of export.
Since the deal has been agreed Ariella founder Achilleas Constantinou has said that the brand is now ready for big international expansion.
“We see a big future in online retail sales and distributing through upmarket designer outlets,” he said. “This trademark deal paves the way”.