Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Ariella embarks on global push after trademark case

Iconic 60s womenswear fashion brand Ariella is planning a global push after it won a trademark battle to use its name in 32 countries abroad.

The rights to the Ariella name had been owned in 32 countries including Japan, Russia, Denmark, Canada and Germany by German swimwear maker Universal Textiles which went into liquidation two years ago.

Earlier this month  Ariella agreed a deal with Universal Textiles new owners Betti Holdings of Slovenia for a six figure sum. The deal now allows Ariella to use its name on all exported garments.

Prior to the trademark agreement Ariella had to change the labels of all of its eveningwear to Aristos for the purposes of export.

Since the deal has been agreed Ariella founder Achilleas Constantinou has said that the brand is now ready for big international expansion.

“We see a big future in online retail sales and distributing through upmarket designer outlets,” he said. “This trademark deal paves the way”.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.