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Asda to boost George online customer experience

Asda is on the lookout for an digital agency to help it deliver a “more exciting customer experience”, as it aims to increase customer engagement with its George clothing line.

According to reports, the supermarket, which revamped its website at the end of last year, will look to enhance its online content.

In July, it was reported that Asda was set to overhaul its digital strategy and would expand its website for non-food items. The supermarket later appointed marketing and technology agency LBi to coordinate this, as well as looking after its mobile strategy.

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