Etailer Asos has launched its Fashion Finder site which showcases the latest trends and links to products sold by rival retailers.
Shoppers can browse outfits which take inspiration from the latest fashion trends on the site which went live today. If the product suggested is not sold on the Asos site, browsers can click-through to an online store that sells the item.
Visitors can also create their own outfits and publish them on the site.
Fashion Finder is latest in a series of innovations from the online giant. It launched its own marketplace, Asos Marketplace, in November which allows boutiques, designers and individuals to showcase and sell their products.