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Asos launches kidswear

Online giant Asos has launched branded kidswear online today.

The Little Asos area is accessed via Asos’ main website at, and is based on the ‘As Seen on Screen’ concept for celebrity kids.

The collection features more than 40 brands including Diesel, Tommy Hilfiger and Miss Sixty for babies up to 24 months and girls and boys aged between two to six years.

Prices range from £6 - £120.

Little Asos also stocks a number of boutique and independent labels such as Cath Kidston, No Added Sugar and Bob & Blossom, along with online exclusives such Lee Kidz, a denim and casual wear range from US denim brand Lee.

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