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Asos reports sparkling Xmas sales

Asos reported roaring Christmas trade, with sales up 118% for the nine weeks to January 16.

Asos sales were up 108% for the 42 weeks ended January 16.

Asos said it had been boosted by continued growth in online shopping on top of its young fashion positioning. So far, young fashion sales have been less impacted by the recession because its younger customers are less affected by rising bills and mortgages.

Asos chief executive Nick Robertson said: “We have had another great Christmas. Sales, visitors, conversion and average basket value were all at record levels with the website attracting 5.2 million unique visitors in December alone. We now have 1.2 million active customers, a 112% increase over the last 12 months.”

Robertson added: “We helped maximise sales over the Christmas period by running a number of free delivery weekends and product promotions. Whilst this has impacted margin, we expect profit before tax for the year to March 31 to be in line with the board’s expectations.”

“We remain cautiously optimistic about the outlook for Asos with both young fashion and the internet proving more resilient in the current economic climate. We will continue with our programme of investments, putting in the infrastructure to support continued growth.”

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