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Asos sees 41% December sales increase

Etail giant Asos enjoyed a strong Christmas with total retail sales up 41% year-on-year to £78m in the month of December.

UK retail sales in December 2012 rose by 34% to £35.6m, up from £26.6m in December 2011 while international sales increased by 47% to £42.4m, up from £28.8m in 2011 and now accounting for 54% of all sales.

Gross margin was down slightly by 29 basis points on the prior year but Asos chief executive Nick Robertson said this was “not material at all” and “there was no comment to be made.”

The etailer said it despatched 2m orders during the month up by 40% compared to December 2011.

Robertson said he was “pleased” with the performance, particularly that of the UK market.

“Our UK performance was particularly strong at 34% up, which continues to be driven by better conversion of traffic alongside continued investment in both our proposition and pricing,” he said.

“I think our success in the UK is a combination of everything we have been doing across the year including altering our prices on our own brand product as well as changes to our delivery service proposition and an increased awareness of Asos across our core customer group.

“We remain positive in our outlook for 2012/13 as we continue our journey to becoming the number one online fashion destination for twenty-somethings, globally.”

Asos said it had 5.6m active customers on December 31, 2012 an increase of 40% year-on-year.

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