Asos will tonight debut online style sessions via Skype giving users the chance to get fashion help in the comfort of their own homes.
Between 7pm and 10pm tonight the etailer’s style advice team will give one-to-one advice on styling tips, inspiration and pieces to buy.
Customers must sign up via the Asos website to request a session; those successful will then be allocated a one hour time slot in which their 15 minute Style SOS session will take place. Advisors will then speak to shoppers via Skype Instant Messenger.
This signals the latest advancement in multichannel technology from the fashion industry with retailers and brands also exploring digital offerings including click-and-collect and mobile applications.