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Asos to deliver Gap’s etail aim

Gap is understood to have inked a deal with young fashion etailer Asos to launch its first transactional website in the UK.

An announcement regarding the deal was expected imminently as Drapers went to press.

In October, Gap confirmed it had plans to launch a transactional website in the UK. In the same month, Asos announced plans to team up with fashion brands that did not have a transactional website to offer them an online presence.

The etailer already offers a web fulfilment service hosting transactional online operations for brands via its own website.

Asos and Gap declined to comment.

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