Etailer Asos has confirmed plans to launch a virtual marketplace where customers and independent retailers can sell clothes via the site.
The fixed-price site will launch later this year and will also be a channel for larger companies and brands to get rid of excess stock.
The site is the latest in a string of virtual marketplace launches. Sites such as Amazon and Ebay, the latter of which founded its business on offering customers and smaller sellers an online platform to sell their goods, have made successes of the offer.
Although indies will benefit from selling their stock through the site, there are likely to be mixed feelings from the independent sector regards the clearing of excess stock by brands and larger retailers through the site.
Asos chief executive Nick Robertson said: “This is an exciting extension to Asos’ existing customer offer which makes perfect sense in today’s market. This is a sellers’ platform. We will start simply and continually improve the platform over time. Our sellers will shape its future.
“With this initiative, we are able to offer both individual and corporate customers an additional channel to sell their fashion merchandise in an environment, and in front of a customer, that is all about fashion.”
Customers who put their clothes online will be offered advice from Asos about how to display their items to achieve maximum selling potential.