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August footfall worst for seven months

Hot weather and the Ashes cricket tournament meant footfall in August dropped back 4.1% - the steepest decline for the past seven months.

It is the largest decline in the past seven months. In the past two years, footfall in August has been flat.

The Experian Retail Footfall Index said that the figures were “depressing” ans added that while poor customer traffic couldn’t be put down entirely to periods of good weather, shoppers who had no foreign holiday plans had been encouraged to make the most of any sun at home.

Sunday August 23 was the least popular shopping day of the month with footfall down 11.7% year-on-year, due to the combination of The Ashes cricket tournament on top of great weather.

The South west and Wales suffered most. Footfall fell 8.2% in the region. Footfall in London was down 6%. By contrast, the South East performed best with footfall down just 0.7%.

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