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Aurora-backed Bastyan brand to open pop-up store

Contemporary womenswear label Bastyan, which is backed by Coast, Warehouse and Oasis owner Aurora Fashions, is to open a pop-up store.

The brand, designed by Tonia Bastyan, one half of 1990s British womenswear design duo Press & Bastyan, launched as a concession business in Spring 10 and is sold in John Lewis, Mary Portas’s collection in House of Fraser and department store Brown Thomas in Ireland.

According to reports in the Independent on Sunday, Bastyan hopes to capitalise on the over 35 womenswear market with the launch of its first pop-up on London’s Regent Street.

The range comprises day-to-night pieces and includes draping in muted colours paired with sharp tailoring and fluid dresses. Retail prices range from £60 to £350.

In the 1990s, the Karen Millen chain, which was then owned by Aurora Fashions, bought Press & Bastyan, which traded from 15 stores and various concessions for eight years. Prior to launching the Bastyan brand, Bastyan worked as a designer at contemporary womenswear retailer Whistles.

The details of the financial arrangement between Aurora and Bastyan remain unclear.

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