Aurora’s group omnichannel director Ish Patel has been poached by US lingerie giant Victoria’s Secret.
According to Retail Week, Patel takes on the role of executive vice president of the retailer’s direct business from July.
Patel (pictured, far right) will oversee Victoria Secret’s digital and publishing arms, taking responsibility for online operations, customer engagement and technology and distribution operations.
He will report into chief executive Bridget Ryan Berman.
The role will be based at Victoria Secret’s head office in Columbus, Ohio.