More Areas, Brand Quality, Best Service, the slogan of the ad campaign alluded to the significant expansion into new areas of the Fira.
TITLE King Size
SLOGAN Caution! Attending BBB causes fun and profit to the max!
DATES January 16-18, 2008
VISITORS more than 99,500
With its sixth edition, the event used Halls 5 and 6, the Mies van der Rohe Pavilion, the Italian Pavilion and the Palau Nacional for the first time.
The edition was indeed king-sized. It had almost 1,000 exhibitors and attracted almost 100,000 visits. Year on year the numbers went up around 20% and even the record levels of July 2007 were exceeded by 9%.
As business was tough, the reliable brands became stronger, making it even harder for a new name to make its mark. The Drapers Top 10 brands for 2007 had been G-Star, Diesel, Firetrap, Fullcircle, Henleys, Lyle & Scott, Gio-Goi, Henri-Lloyd, Peter Werth and Luke, while the contemporary footwear line-up was K-Swiss, Converse, Fly London, Lacoste, Crocs, Timberland, G-Star, Replay, Diesel and Base London.
Despite the challenging conditions of the previous autumn, exhibitors noted a positive air among both UK independent and multiple buyers at the event. David Weeks, casualwear buyer at Xile in Edinburgh, said: “Every season the show steps up a notch and autumn 08 was no exception. It was a great show - the denim and sports halls were particularly inspiring. The event also offers a great networking opportunity. Everyone was very upbeat.”
A nameless correspondent noted on Drapersonline.com: “It may be a bloodbath on the high street, but you wouldn’t know it from the buzz at Bread & Butter.”
The show’s seasonal maxim seemed to have it just right: “Caution! Attending BBB causes fun and profit to the max!”
The style trends at BBB were definitely commercially friendly. They included checks almost everywhere, shiny synthetic fabrics (especially on quilted outerwear), the colour purple in all its shades from lavender to blackcurrant, geometric prints on tops, coloured denim, flared jeans (although straight-leg styles ruled) and military-inspired coats (continuing the now-familiar pea coat theme).
B&B is integral to our industry and is a must for any fashion retailer. It is the best show I’ve ever been to in terms of selection. Berlin is fantastic, far better than Barcelona. But the show has become far too big and could do with being diluted by at least a third. You simply can’t get around the whole show in three days. A small niche brand like mine would get lost in there, despite the segmentation.