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AX Paris to target Asos and Bank with wholesale push

Young fashion brand AX Paris is to relaunch its wholesale business, having taken on an agent in central London.

The brand, which is sold via Hallett Retail concessions in selected Debenhams and House of Fraser stores and online via its website www.axparis.co.uk, already has some wholesale business in retailers such as New Look but has not had an official wholesale division for almost eight years.

According to AX Paris founder Arun Anand, the brand is looking to branch out and secure some bigger wholesale accounts for immediate deliveries.

“We have been in wholesale before but, at the time, we could not cope with it so we stopped it about eight years ago.

“Now we feel that the brand is at a stage where we can go after some big wholesale accounts and so we are working with an agency to help us do that.”

Anand added that the brand will look to target accounts including etailers Asos and Very as well as young fashion chains such as Bank.

The Modo Agency based on London’s Great Portland Street will act as agents for the brand and stock is available for immediate deliveries.

Jennifer MacDonald owner of the Modo Agency added: “It is a great brand with amazing designs at very competitive prices so I am sure we will be able to pick up some great accounts with it.”

Readers' comments (1)

  • Looking forward to seeing AX Paris out there in the stores very soon. We've already had great reactions from stockists who have viewed the collection last week.

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