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Babyglow brings launch forward

Start-up brand Babyglow is bringing the launch of its heat-reactive kidswear forward and scaling up production following massive media and consumer attention.

It will initially launch with a sleep suit featuring an ink that changes colour if the baby’s temperature rises above 37°C, warning parents of possible illness.

Entrepreneur Chris Ebejer spent six years developing the product, which was due to launch in October for spring 10. He is now likely to begin production next month as stores clamour to stock it by November, in time for Christmas.

Ian Todd-Weller, chief executive of supply firm Quality Workwear 4U, has signed a £12.5 million per year contract to be its sole manufacturer worldwide for five years.

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