Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Back to school drives online sales at John Lewis

The back-to-school rush and changeable weather drove a 185% increase in categories such as kidswear via the John Lewis website last weekend.

A “renewed sense of urgency” around the new school year saw customers rush to the department store chain to stock up. As a result, online drive the highest channel increase up 34% on last year driven by gains in both traffic and conversion.

Fashion also delivered strong growth in new season lines across branded menswear and womenswear and own-brand womenswear. The chain is launching a new own-brand menswear line, John Lewis & Co, in-store later this month.

Overall sales were up by1.4% on last year although John Lewis said store performance was “more variable”, with several stores undergoing major

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.