The back-to-school rush and changeable weather drove a 185% increase in categories such as kidswear via the John Lewis website last weekend.
A “renewed sense of urgency” around the new school year saw customers rush to the department store chain to stock up. As a result, online drive the highest channel increase up 34% on last year driven by gains in both traffic and conversion.
Fashion also delivered strong growth in new season lines across branded menswear and womenswear and own-brand womenswear. The chain is launching a new own-brand menswear line, John Lewis & Co, in-store later this month.
Overall sales were up by1.4% on last year although John Lewis said store performance was “more variable”, with several stores undergoing major