Heritage outerwear brand Barbour has launched an Instagram campaign to showcase the new collection for its premium Barbour International range.
For the campaign, Barbour has paired 11 Instagram users with 11 up-and-coming film directors from around the world and asked them to create a series of 15-second films using iPhones to show the spring 14 collection.
Using the hashtag #inspiringplaces, the videos will be shown on a microsite and judged in categories including best cinematography, best stop motion and best comic film by a panel of Barbour judges.
Customers can view the videos either by following the hashtag on Instagram or at Barbourinternational.barbour.com. The Barbour International Instagram Tour will include videos from New York, Berlin, Barcelona, Copenhagen and Istanbul.