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Base London aims to grow web sales by 50%

Men’s footwear brand Base London has relaunched its ecommerce site with the aim of increasing its web sales by around 50% over the next year.

The brand, which has sold footwear via its transactional website since the end of 2008, said that the new website is more user-friendly and features improved navigation and search functions.

It also said that the site, which is being hosted by ecommerce platform provider POWA, has been designed in line with the brand’s Live Life marketing campaign that was launched in May.

“The new site is designed to present the brand in the same light as the Live Life marketing campaign that has been very well received by our retailers,” said Base London creative designer Lee Adams.  “

“We wanted our online presence to support the growth that Base London is experiencing with our retail partners.”

Although Base London hopes to increase sales through the relaunched website, it insisted that it does not want this to take sales away from its wholesale customers.

“Our research shows us that a lot of male shoppers research products online but then want to go and buy in-store so the new site is also about promoting our retail partners and giving shoppers information on where they can buy our shoes,” added Adams.

The site also features more editorial content including a blog and links to all of the brand’s social media channels.

Base London hopes to roll-out an international version of the site in due course but would not be drawn on timescale.

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