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Battle of the blogs…………..



Pink Gloves


Blogs as I know can be very powerful tools they can take someone from obscurity and turn their life round and give it a healthy dose of Hollywood in some cases. It can also be a creation of love and give as much back to the blogger as it gives to the reader. 

 I have seen two high traffic blogs which have a great unique style and are part of their main income stream suddenly wake up one morning and find someone else had done a “homage “ (nicer word than copy) and the new site was also doing the trademark for their precious name. So I asked Sarah Wright at Olswang’s  how much does it cost and also what can a blogger do when faced with this –“The problem is that if you don’t have a registered trade mark, it’s much more difficult to stop someone using the same name as you. Although you could bring a case under the law of passing-off, you have the burden of proving that you have built up a reputation in that name, and that the use of your name by someone else will cause confusion. Compare this to the protection you get with a trade mark. If you register your name, when someone else uses it for an identical product or service (or, as here, for a blog) then you don’t need to prove any confusion, it’s just automatically an infringement. The costs aren’t actually that expensive. While you can ask a solicitor or trade mark attorney to file your trade mark for you, if money is tight, it’s relatively straightforward to do it yourself online through the UKIPO’s website.  If you go direct and do it yourself, it costs just £200 for one class and £50 for any additional classes. To protect a blog, you should apply in class 38, but you may also want to cover the area/subject matter of your blog.

The lesson learnt wasn’t just about blogging though it’s about anything you have made or built with love and devotion – get it trademarked it will save heartache and isn’t as expensive as you think!




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