Contemporary womenswear etailer Baukjen is to launch a free online styling service.
The service, called “eStylist”, will be available at www.isabellaoliver.com/baukjen/uk from February, offering consumers free style advice via a webcam.
Customers can book an appointment on the Baukjen site, and tell the stylist in advance what their requirements are - anything from an upcoming special event or a general wardrobe update to advice on a specific trend.
Each appointment lasts around 20 minutes.
Baukjen de Swaan Arons, co-founder of Baukjen said: “The eStylist is a very exciting step for us and to be one of the first companies to provide this service makes it all the more special.
“The Baukjen brand is about style solutions, so to offer our customers a chance to interact with our trained stylists, whether via email or a tailor-made online style session not only emphasises the brand ethos but also ensures that we provide customers with the best online shopping experience possible.”