Streetwear trade show Bread & Butter Berlin got off to a slow start on Wednesday, with several notable brands absent.
As Drapers went to press, the aisles at the spring 13 edition, which ran from July 4 to 6, were said to be less busy than in previous seasons.
Pepe Jeans London European operations director Charles Eisenhour said it seemed very quiet on the opening day: “At the last fair you couldn’t even move. The denim hall is usually the first crowded place and [this time] it’s not.”
In May, Drapers reported that young fashion brand Bench was no longer planning to show at Bread & Butter as it looked to implement a new global marketing strategy.
Bench was the latest in a string of high-profile names to pull out of the event. Last season, Diesel, Replay and Religion all decided not to attend, while this season denim brands Miss Sixty and Levi’s were also absent.
Andrew Townsin, UK country manager for French heritage lifestyle brand Aigle, said he was “not fazed” by some of the big brands pulling out, adding that he had been encouraged by footfall at the Aigle stand so far.