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B&B: Cohesion with other shows "difficult"

Bread and Butter organsiers have indicated they will not work more closely with the other Berlin shows, despite complaints from buyers that current sprawling system is unwieldy.

Although buyers broadly welcomed the major show’s revamp, buyers complained that there was now not enough cohesion with the other Berlin-based tradeshows, such as Premium, Capsule, Seek, Bright and newcomer Panorama.

But Karl-Heinz Müller has dismissed this concerns, noting that the schedule change - bringing B&B forward one day - had made things more convenient for buyers.

He added: “At this point it’s rather difficult to change the circumstances, due to the size of the city, the great number of events, the distances in-between and the event schedules. In our opinion it is certainly impossible to visit every show, but buyers can plan their visits upfront and decide before coming to Berlin what’s important or not.”

Although B&B organisers declined to disclose footfall numbers for the autumn 13 edition of the show, which took place this week from January 14-17 at Berlin’s Tempelhof airport, Müller told Drapers 70% of the visitors to the show were international buyers.

Müller said he was pleased with the positive feedback he had heard so far.

B&B organisers made moves to overhaul the show this season by culling up to 25% of its long-term exhibitors, and temporarily reducing space by two halls, as it prepares to showcase womenswear next season.

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