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BCBG Max Azria plots London expansion

Contemporary womenswear label BCBG Max Azria is planning to expand in London over the next two years.

According to the Evening Standard the US label and its sister brand Hervé Léger is plotting to open standalone stores and department store concessions in the capital.

BCBG Max Azria has one store in London on the Kings Road and is now looking at other locations including Regent Street, New Bond Street and Marylebone High Street for further stores and for the Hervé Léger brand which the group acquired in 1998.

The group is also said to be looking at opening outlet stores with designer outlet operator McArthur Glen.

The business already operates concessions in Harrods and Harvey Nichols but is also understood to be in talks with Selfridges about opening concessions there.

BCBG Max Azria was created by Tunisian French husband and wife Max and Lubov Azria who are based in Los Angeles.

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