The other week I went from one side of Manchester to another and step in to another world – I was working in the Fashion Network office in Deansgate and then walked across town to Ardwick – the home of the infamous Apollo theatre the place of much fun in my mother’s miss spent youth .
Off to one side is a fabulous old stone building church and a mass of buildings which are hidden down a quiet cul de sac inside this old school is the headquarters of Photolink. They are the people who put the images up for the John Lewis and Very amongst others on their website and I got to see how this whole operation works.
For someone who spends 100’s of hours grazing at websites and looking at images in close up if I’m making a purchase to see the whole beginning to end sequence is amazing and when you go into the main room with literally 100’s of small cubicles with a dummy and a light and camera surrounded by boxes with arms in various sizes and legs lined up round the edges.
We never think of this process yet this is one of the key steps to internet selling conveying through the image the facets and the minutia of garment or the bag so when the consumer looks at it they can see all the bits that interest them – like the inside of the handbag and does it have a pocket for my phone or a zipper for my purse.
Charles from Photolink gave us a great guided tour and explained everything – I think he must have thought I was mad as he sees this daily but when you see how much they do in a short space of time and how quickly they have to get the new stock up photographed and uploaded such is the consumers thirst for new stock as we all graze daily on our websites of choice – it’s not often you see the whole military operation which makes this happen in a quiet corner of Manchester.