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Ben Sherman Shirt Bar goes from in store to online

Ben Sherman has launched an app called the Shirt Bar that will allow users to search and buy from the retailer’s collection.

The app, which was created by digital agency Like Digital Media, aims to replicate the in-store Shirt Bar experience.

The digital version has more than 88 designs with information on colours, cuffs, collars and fabric. George Clark, Ben Sherman ecommerce director, said: “The Shirt Bar is the most compelling feature in our shop and it is important to replicate this online.”

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