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Ben Sherman

The collection

The collection pairs the on trend rock star look with Ben Sherman’s heritage mod look for autumn 09. Womenswear features plenty of soft layering pieces, cosy knits and high collar jackets. Striped skinny trousers show off the Mod influences but with concealed zips for that modern twist. Prince of Wales checks offer a smarter story on jackets and peg leg trousers, and a black blazer with skinny orange pinstripes shows an eclectic vibe. Outerwear linings are luxurious in houndstooth silk with leather piping, while Harrington jackets are lined in tartan. Edie Sedgewick provides the inspiration for 1960s long sleeved trapeze dresses in monochrome colourways. This is Ben Sherman’s first season of cashmere on womenswear and this creates soft button down knits in black and white with edged pockets and back stripes. Menswear is Beatles-inspired, with velvet collars on tailored jackets, or with an Elvis Costeloe feel, courtesy of chunky knits and skinny ties. A punk element offers statement zips on checked shirts, while there is still a nod to Western with a bold check featuring chunker stitching detail. Interesting new pieces include a baby cord shirt in chocolate with bias cut collar and a melton bomber in blue and green tartan.

Key pieces

  • Grey and black houndstooth wool jacket with back fan pleats
  • Racerback knits with metal stud poppers and rolled edges
  • High waisted cream wool pencil skirt with six button detail and exposed back zip
  • Pixilated ombre shirts with a plectrum hidden under solid black collar
  • Classic Mod polo shirt in mustard, orange and scarlet

Contact: 020 7812 5300 www.bensherman.com

Brand comment

Mark Maidment, creative director

“In the seven years since I joined Ben Sherman we’ve really tried to give the product a concrete brand handwriting, and now that we’ve done that, we can start playing with the product and thinking outside the box a bit more. For example, our look is quite Mod this season, and back in the 1960s, all the Mods wanted to look like Italians, so this season we have collaborated with Italian mill Canclini on a range of mini button down cutaway collar shirts. We’ve also tried to update the things we are good at, so the gingham shirt comes in a new red and black colourway for autumn. I think this season our shirts our the most innovative they have been in five years.”

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