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Berlin stores plan Bread & Butter promotions

Around 100 urban lifestyle stores including Adidas, 140z, Lala berlin, G-Star, Florus Bommel and Burg & Schild will extend their opening hours to 10pm on July 7 and 8 during Bread & Butter, to bring the fashion event to life for consumers in the city.

Meanwhile, a raft of new stores, including Closed by 140z, Scotch & Soda and True Religion, will also open their doors for the first time during Shopping Nights.

Karl-Heinz Müller, managing director of Bread & Butter, said: “We want Berliners with an interest in fashion to become even more involved in [the event] and to be able to soak up the city’s unique fashion flair, even if they aren’t entitled to visit the events only open to professional visitors.”

The fashionable district from Hackescher Markt to Rosenthaler Platz/Torstraße/Brunnenstraße, and from Oranienburger Staße to Rosa-Luxemburg-Straße/Dircksenstraße, will become a retail hub of urban casualwear. Participating stores are expected to hold a range of special events such as live acts, DJ sets and exclusive presentations of new collections.

Müller added: “I’m really looking forward to two successful Bread & Butter Shopping Nights and would like to sincerely thank all participating stores for their positive feedback and commitment to Berlin as a fashion city.

Shopping Nights will also return for Bread & Butter’s winter show, which will take place on January 18 – 20 2012.

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