New denim brand The One launches this season with a premium line and mainline offer.
The premium line, simply called ‘The One’ offers the highest quality Japanese denim, with buyers limited to only ten items per store. Each pair has a unique number burnt into its leather label, ensuring that no pair are ever the same, with rarity being the key selling point. They are delivered in vintage money bags from the Bank of America and wholesale prices range from €600 to €650.
The secondary line, 001 takes the theme ‘mountains got me high’, with the slogan emblazoned on cotton t-shirts. The three styles of denim include standard, slim and skinny, again with the premise of limit edition being key – there’s only ‘the one’ style for everyone. Each pair is emblazoned with a different mountain on the back label.
Wholesale prices range from €139 to €250.