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Berlin trade shows: What & Where

Get the low-down fron the Berlin Shows.

Bread & Butter

Still the big daddy of the Berlin trade shows, Bread & Butter exhibits both new and established brands from across the globe. It perhaps showed less pomp this season than it has done previously while keeping its party atmosphere - it remains the must-see show for streetwear and young fashion buyers.


If your pockets are bulging with budget and it’s high-quality up-and-comers you’re after, Premium is the prime destination. This year saw an impressive mix of new brands, with some real gems creating innovative product, but the lack of space in certain areas often made it hard to take it all in.


Defying its name, Bright is actually the darkest-lit and rawest of the trade shows, which suits its range of urban skate and surf wear to a (printed) tee.

If it’s anything and everything to do with skating that you’re after, this is a show not to be missed.


The smooth-running, technologically-minded mainstream show impressed this year on its stylish debut. With some impressive exhibitors already on its books, after this season’s run there will undoubtedly be even more flocking here for its June show.


Undoubtedly the coolest of the trade shows, Seek may be small but it turned out some of the most interesting new brands this year. With a buzzing atmosphere and crammed with buyers, the show packed a punch well above its size.

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