Menswear indie Ferguson Nash has taken advantage of favourable rents to move into a store three times the size of its previous site.
Owner Tim Nash said he would make a 40% saving on rents over the next five years.
The new shop is on the corner of the same road as the previous site – Market Place in Warwick. Nash said the new location had already led to a sharp increase in passing trade since the store opened on September 28.
Nash has also negotiated more favourable terms with suppliers to allow for investment in the expansion. He said: “Good suppliers understand it is tough out there. Some are completely inflexible but a lot of the stronger brands have given some leeway on their 30-day payment terms.”
The store has retained brands including Camel Active, Bugatti, Stones, Barker footwear and Cleve shirts but has added younger brands including Aigle and 1921 Jeans to reach a broader customer base.
Nash said: “I’m also looking to enhance our core made-to-measure business. It is this specialist service that keeps loyal customers coming back, but they want add-ons so they can pick everything up in one place.”
The new store also features a suit hire department, which stocks Cameron Ross hirewear. Nash added: “I already have bookings for well into next year and it’s an area of the shop I think will continue to grow.”