As concept stores go, some just don’t cut it, but Beyond The Valley stands out as a unique and charming indie that is definitely worth a visit.
By supporting new talent the store is a springboard for young blood and a picking ground for fantastic and unusual finds. Along with its own label, all the pieces are in limited quantities, most of them exclusive to Beyond The Valley, which is essential for people who want items that no one else has.
Labels include Jojo & Malou, Miss Bibi and Unu, while the BTV own label is also one to watch.
I love the shopfit, and the mix of traditional with the avant garde makes the shopping experience even more interesting. With a gallery space in the front room,
the store hosts an exhibition rota that showcases up-and-coming designers, so there is always something new to see.
The team definitely has an eye for picking interesting and quirky items, and the owners are quite often in the shop, so you always get a great service and insider info.
Address 2 Newburgh Street, London W1
Owners Jo Jackson, Kate Harwood and Kristjana S Williams
Telephone 020 7437 7338
Brands include Beyond The Valley, Jojo & Malou, Miss Bibi, Unu
- Chosen by Kay Copeland (pictured), creative director of PR and marketing agency Sister