Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

BFA appoints new sales and marketing director

The British Footwear Association has appointed a new sales and marketing director.

John Saunders, who has more 30 years’ experience in the footwear industry, has joined with immediate effect.

The new role combines two main responsibilities - overseeing the BFA’s Accelerated Development Programmes, a mentoring scheme to assist up-and-coming footwear designers - as well as taking over management of all exhibitions and international shows attended by BFA members.

Consultant Nicholas Parry-Billings had been covering this aspect of the role, but retired at the recent Micam exhibition in March.

Saunders has worked internationally and in export with SSL/ Scholl at director level. He has also held senior roles with US company Brown Shoe Corporation, Florida Group and kids footwear brand Start-rite.

Richard Kottler, chief executive of the BFA, said: “The new role is a critical development in our strategy of providing major support for British footwear companies. John will be the primary link with our with our increasing membership, and his particular skills and export experience will be invaluable.”

Kottler also paid tribute to Parry-Billings who has retired after 19 years with the BFA.”

 

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.