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BFC calls Milan date move ‘ridiculous’

London Fashion Week organisers have called the move by their counterparts in Milan to change the dateline of its September 2012 shows to clash with New York and London “ridiculous”, and said it breaches a long-standing agreement.

Caroline Rush, chief executive of the British Fashion Council, which organises LFW, said it contravened a 2008 agreement between London, Paris, Milan and New York to ensure shows do not clash.

She added that the dates for London Fashion Week cannot be moved because the venues are being used for Olympic activity until mid-September.

“I’m not sure what the motives are behind the move,” she said. “It is ridiculous to force us to move a week earlier.”

She added that efforts to resolve the situation with the Milan organisers had so far failed. “It makes no sense to go head to head; it has to be resolved one way or another.”

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