The British Fashion Council will launch a London menswear showcase in June for the spring 13 season.
The showcase - London Collections: Men - will kickstart the menswear calendar and builds on the men’s day at London Fashion Week.
The majority of brands and designers participating in the men’s day at London Fashion Week will contribute to the showcase.
The existing emerging talent showcases for menswear, Man and Newgen Men, will show during the period and iconic British designers such as Margaret Howell, heritage brands such as Aquascutum and Saville Row tailors such as Richard James will also join the showcase.
GQ Editor Dylan Jones, who was last week announced as the chair of the BFC’s first Fashion 2012 Menswear committee, will oversee plans for London Collections: Men and will draw together influential figures from men’s fashion to take part in the event including designers Christopher Bailey and Tom Ford, among others.
“This is a fabulous initiative, and one that will undoubtedly draw even more attention towards London this year,” said Jones.
“Whether you’re involved in sport, fashion, media, retail, entertainment or tech, or indeed any industry, London is the place to be in 2012.”
BFC chairman Harold Tillman added: “The menswear industry has been growing from strength to strength in past years and this is true testament to this, London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural programme creating a festival for Menswear in what will be a truly exciting year for the UK.”
London Collections: Men will run from June 15 – 17 and is sponsored by menswear etailer Mr Porter. For further information on the event visit the website at www.londoncollections.co.uk.