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Bhs brands to debut in Outfit

Department store chain Bhs’s own labels are to be parachuted into Arcadia Group’s discount chain Outfit in the second part of a trial by Sir Philip Green to move his two businesses closer together.

Bhs brands including teenwear labels Tammy and Flipback and kidswear brand Bambini are to be sold in eight of Arcadia’s 37 Outfit stores.

Green is already testing Arcadia brands in selected Bhs stores. Pieces from womenswear chains Dorothy Perkins, Wallis and Evans, and menswear retailer Burton are being sold in Bhs’s store in Peterborough, Cambridgeshire. Earlier this month, Green confirmed he was merging Bhs with Arcadia to realise back-office cost savings.

A source said Arcadia was considering converting Bhs into a traditional department store business which could see it bring in third-party brands. It is also looking at developing more own label sub-brands.

A Bhs brand director is tipped to be hired to lead the strategy.

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