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Big names return to London Fashion Week

Matthew Williamson, Jonathan Saunders, Pringle and Antonio Berardi will join Burberry Prorsum in returning to show at London Fashion Week in February.

Berardi, who returned to show in London from Paris last season, said: “‘I am absolutely delighted to be returning to show in London again in February. London feels like home and I really enjoyed returning for the 25th Anniversary celebrations in September. I am really grateful to the BFC for the invitation to return and would also like to thank the British press for their continued support”.

Jonathan Saunders, added “I’m very happy to be showing in London again in February; I loved showing here in September. I’m based in London, and always will be, and so it is not only much easier but also really nice to show here amongst friends.”

British designer Matthew Williamson who will continue to show his mainline collection in London after a series of one-off returns, said: “Following the great success of the 25th Anniversary fashion week, I am very happy to announce my commitment to remaining in London for my AW2010 show.”

Caroline Rush, joint chief executive of the British Fashion Council, commented, “These designers and brands strengthen London’s proposition as a global fashion capital whilst retaining our reputation for nurturing innovative emerging designer fashion businesses. The British Fashion Council is delighted that all five have confirmed they will show in London this February and we look forward to working with them to attract leading media and buyers to London Fashion Week.”

Readers' comments (3)

  • Great news for everyone within the Industry. We constantly need these Brand leaders to headline LFW and give other designers the opportunity to showcase their talents when the most influential press and buyer are here!
    Thanks Matthew, Jonathan, Tony and Claire! We love you!

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  • I'm interested to know: what should an outsider know to judge the value of this to taxpayers? Have just asked the question on http://www.whatdotheyknow.com/request/london_fashion_week_biannual_upd#comment-7748 expecting to see so-many orders claimed by buyers or sellers, so-many doubted as hype or un-paid or contrived to justify the free ticket to London, and a realistic figure at the end. Instead, even the number of visitors is not quoted (except in Paris where it was 500).

    "the number of outputs is decreasing each season due to the limitations on counting with a multi category, 3 year project. This has meant that output targets have not been reached"

    A document on the designer fashion industry published by the Work Foundation as part of the models health enquiry finds it a significant industry, but also notes that following designer's names is a pretty rare hobby among clothes shoppers. Likewise, bug orders from chainstores are unlikely at the prices I saw. Speaking of which, an attempt to split up the big three of four chain stores might lead to better fashion than running a fashion show, by increasing the variety of shops.

    One final thing I don't understand is why they event doesn't promote the names of the workshops that make the clothes, doubling their potential for job creation and interesting news stories per pound spent.

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  • What's up with Drapers deleting comments??? I've had two of my comments deleted from other pages that weren't offensive or unsuitable. Either you're providing a comments feature for people to make comments or you're not in which case don't bother having the comments feature at all. But don't be deleting comments that don't suck up to your advertisers or your biased agenda. Sickening.

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