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A Stella performance in 2012

The British Fashion Council payed homage to the foremost in fashion last week as the glitterati celebrated everything Great about British style in 2012. 

In a summer where Britain was at the epicentre of the world’s media attention, it’s no surprise that Stella McCartney took home two of the top British Fashion Awards.

Her collaboration with Adidas saw our Olympic athletes put their best fashion foot forward (except perhaps at the Opening Ceremony - but then Stella wasn’t responsible for that). Her clothes have been worn by everyone from the Duchess of Cambridge, to Kate Winslet, to the Kardashions.

What’s more, McCartney has succeeded in propelling her high end label into the fashion stratosphere all the while staying true to her strict vegan ethos.

The designer has succeeded at the helm of one of PPR’s biggest luxury labels for over a decade without a scrap of leather or fur in sight. And it seems that shoppers can’t get enough of the designer’s exciting ethical fashion.In 2011, sales at Stella McCartney Ltd rose 19% to £21m pounds, while profits climbed to £2.9m.

But it is not all about pleasing the domestic audience - and the designer’s international expansion underscores the strengths of the business, as well as its creativity.

This August Stella McCartney unveiled its debut foray into the Chinese market, with the opening of its first directly operated store in China at Réel Mall in Shanghai.

The brand’s second store in China will open its doors at the end of the month. The outlet at Beijing’s new Parkview Green shopping mall will be a two storey statement store spanning 3,500 square feet.

The label’s global retail footprint will coincide with growth in the e-commerce market.

Stella McCartney is poised to launch online globally within the next 12 months, opening up a whole world of opportunity for the label.

With the brand showing no signs of slowing down, Stella McCartney’s star continues to rise and there’s every possibility that next year may be even better for the British designer.

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