The fashion world will wait with baited breath to see what the Jonathan Saunders and Paul Smith relationship will yield - but is it the right move for both designers?
Successful designers with a large business empire often recruit a team to help orchestrate their designs and collaborations often help both sides reach a new audience.
The pairing of Jonathan Saunders with Sir Paul Smith - as revealed yesterday - would certainly be a good match; both put their own twist on classic designs, using vibrant colours and exquisite prints. Saunders has particularly been celebrated for his print work and his understanding of how to strike a balance between decoration and wearability.
Saunders’ recent spring 14 collection demonstrated his clever use of asymmetric tailoring and contemporary prints; he isn’t afraid to be daring with his designs. His impact on Paul Smith’s womenswear, which has received an underwhelming response from the fashion press of late, could see some life injected back into a collection that has lost some of its flair.
While Smith’s womenswear has been off the boil for a few seasons now, Saunders is on the up. As long as his involvement does not see him stretched too thinly across both collections, the move could well see both designers benefit.